Merichem Technologies

Brand, Identity, Print, Web

Merichem Technologies is a prime example of how visual language can elevate a brand's message. Their innovative clean tech solutions deserved a design that spoke to their commitment to a sustainable future.

I began by crafting a logo that embodied Merichem's values. A vibrant blue, symbolizing clear skies, paired with a fresh green representing the earth they strive to protect, became the foundation. This color palette then extended to their website redesign, creating a clean and modern aesthetic.

But a brand identity goes beyond the logo and website. I developed a comprehensive brand experience that resonated across all touchpoints. This included designing a suite of digital and print magazine ads that captured Merichem's technological prowess and environmental focus. Additionally, I created a brand book to ensure consistency across all their marketing materials.